CARINA brand was launched in 1996 by Al Kassm Group with production facilities comprised of seven factories specialized in the production of women wear; as well as children’s stockings and men’s socks.

CARINA body wear filled a void in the local market for seamless women wear, with a vision to expand production and distribution through a network of distributors, followed by the opening of CARINA stores in Egypt, reaching fifty by the end of 2010 with further plans for expansion.

OUR MISSION:
To offer quality and affordable seamless ladies wear, focusing on what we believe are styles accommodating a wide range of tastes, age groups and ultimately meet women’s entire dressing needs.

OUR VISION:
To be the leading body wear manufacturer and retailer in Egypt, Middle East and North Africa region, while maintaining the diversity and innovation that our customers expect of our products.

OUR CORE VALUES:

The values of CARINA are what holds the foundation on which we perform work by maintaining the following values:
  • Customer satisfaction: We are passionate about our customers, their satisfaction is our success
  • Quality: When it comes to quality we never compromise
  • Integrity: We value honesty, commitment and adhere to strict ethical standards in all our business dealings
  • Respect: We adhere to a high level of respect and courtesy towards our customers
  • Team Work: We encourage full active participation and team work spirit at all levels of company operation
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